IMPACT OF MEDIA IN FIGHTING AGAINST DRUG ABUSE IN UGANDA

The study was to establish the impact of broadcast media in fighting against drug abuse in Uganda. With special attention to NBS TV located in Kampala kawempe. It was guided by the researcher objectives that included investigating on the effect of broadcast media in fighting against drug abuse among the Ugandans, examining the role of broadcast media in educating and enlightening the Ugandans on drug abuse, to examine the challenges facing broadcast media in creating awareness on drug abuse and devising the strategies of improving broadcast media‟s role in fighting against drug abuse among Ugandans. The study used an investigative design that incorporated a sample of 50 respondents who specifically were the management of NBS staff especially TV presenters, journalists, News editors engaged through a research questionnaire. This was to provide parameters of investigation such as the significant of the study and challenges faced by broadcast media in fighting against drug abuse in Uganda. The study findings indicated that broadcast media has impact in fighting against drug abuse among Ugandans; by addressing specific substances with the aim of reducing use and raising awareness about the associated problems, enhancing personal and social skills that promote positive lifestyle choices as well as resistance to drug use, addressing the existing knowledge and beliefs of the target audience that impede adoption of the desired behavior, proper addressing risks associated with drug abuse will improve students discipline to be acceptable in society and academic performance will improve as well. Broadcast media campaigns should increase public awareness of the broader social context in which chronic substance abuse occurs and promote debate on the cost, availability, and promotion of alcohol and tobacco; policy changes that might discourage substance use by adolescents; and the development and funding of clinical and social‟ programs that provide direct interventions. This will discourage the drug sellers and will eventually close their businesses and hence solving the problem of drug abuse. The researcher made recommendations to broadcast media, universities, government and policy makers

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to Top