ROLE OF MOBILE BANKING ON CUSTOMER SATISFACTION IN COMMERCIAL BANKS

The study aimed to assess the role of mobile banking on customer satisfaction in commercial banks, a case study of Standard Chartered Bank, Kampala. the study was guided by the following objectives; To examine the adaptability to mobile banking for customer satisfaction, To examine factors that influences the level of customer satisfaction at Standard Chartered Bank, and To identify challenges experienced by customers of Standard Chartered Bank that use mobile banking. The study followed a cross sectional research design. This design was used because the study was largely descriptive. The researcher used a stratified sampling technique; here the researcher divided the population into strata that is groups and from each stratum, simple random sampling was used to get responses from the respondents in each stratum. The study used a total sample of 50 respondents that were selected from the total population of the study among the management, employees, IT specialists and customers of Standard Chartered Bank. Self-administered questionnaires were used by the researcher because they are cheap to distribute and process. They were more flexible and help to save time. Majority of the respondents agreed that Mobile banking services are easily accessible to clients, Mobile banking services are accessible all the day and all night, Thirdly, respondents strongly agreed that Mobile banking services are more accessible compared to information services inside banks, Mobile banking transfers and receipts are preferred by bank clients, Mobile banking services transfers and receipts have attracted clients to banks, Customer defections had a stronger impact on the financial performance of an organization than other factors. Results showed that agreed that lack of awareness of mobile banking services is among the challenges faced by customers of standard chartered bank; and Lack of trust due to perceived security risks is among the challenges faced by customers of standard chartered bank. From researcher’s point of view based on the findings that were collected it can be concluded that expansion of mobile banking is paramount importance to the improvement of customer satisfaction in commercial banks or any other organisation, First, the management of the banking industry would update and improve product qualities and product innovation of the banks to attract customer satisfaction. Second, the researcher recommends the management of commercial banks to emphasize and develop service quality measurement tools, in order to satisfy their customers

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